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I am better because of your seminar.

Participant, Surgical assistant

By far the best Customer Service training I’ve attended.

Participant, American EuroCopter

One of the most important things we are doing to prepare for deregulation.

Analyst, Progress Energy

People are acting on what they heard and learned.

Manager, AmeriGas

The response and improvement in our people has been outstanding.

Manager, Saint-Gobain Plastics

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Delighting Customers



Delighting Customers is the original customer service skills training program that is the foundation for Creating CEOs. Delighting Customer customer service skill training includes all the same skills and concepts as Creating CEOs but with less emphasis on the CEO title.


 Like Creating CEOs, Delighting Customers is a facilitator-led, on-site, customer service skill training program for professionals and all front-line service persons. By training all employees the customer service skill training program helps create a customer focus culture.


Unique advantages of customer service skills training program

  • Motivating, inspiring, values-building, skills-based, practical, and challenging.


Customer service training program applications

  • Motivate and build skills of all face-to-face service persons.
  • Organization-wide customer focus training or customers first training.
  • Internal customer service skill training for support functions.
  • Customer service training for professionals and salespeople.


Training populations

  • Face-to-face service persons.
  • Internal support functions.
  • Customer service training for professionals, field technicians, and salespeople.
  • All employees and managers.

For Call Centers, Help Desks, and Phone Skills training, see Delighting Customers for Call Centers.


With delighting customer skills training program, employees learn to:

  • Take responsibility for customers.
  • Project positive image and values.
  • Problem-solve and innovate.
  • Delight even upset customers.
  • Uncover sales opportunities.


Plus techniques to:

  • Build internal cooperation.
  • Gain acceptance.
  • Negotiate solutions.
  • Manage stress.
  • Handle abusive customers.
  • Give GEMsTM that Go the Extra Mile.


Customer service skills training program implementation

  • One-day or two-days.
  • Full-day, half-day, or two-hour sessions.
  • Class size from 4 to 24.
  • Deliver using your trainers or ours.
  • Easy train-the-trainer with high-quality, detailed trainer materials.
  • Optional online materials for blended customer service elearning training.


Follow-up and Reinforcement Included!

  • GEMs employee recognition program.
  • Levels 1 to 4 measurement tools.
  • Optional manager toolkit for customer service skills training.
  • Optional SAGE Manager Coaching program.


Click here for free customer service training materials